The Sawyer County Record newspaper is circulated to 8,000 homes in the Sawyer County area while, its regional shopper, the Four Seasons, is circulated separately to 11,000 households. The community newspaper is recognized as an industry leader and a producer of award winning publications.
The Sawyer County Record, established in 1893, is Sawyer County's leading source of advertising, news and information. The Record serves as the flagship paper of Sawyer County Publications, which includes the weekly Four Seasons Shopper, Visitor Magazine, FYI Magazine, the Summer Fun Guide, and several other special publications. The Record and Four Seasons provide a combined weekly circulation of more than 13,000 readers
The weekly print edition is published on Wednesday and the weekly shopper is delivered on Saturday. The online edition provides continuous daily coverage of news, sports and special events occurring throughout northwestern Wisconsin.